If you are writing an e-mail pitch then CONGRATULATIONS!!!

Reaching out is hard, but you’re doing it. The worst that can happen is that someone says no. What is that Wayne Gretzky quote? “You miss 100% of the shots you don’t take”. Wise man.

Annawithlove Photography Life In Photos-8via Anna with Love

In the past year I’ve written and received many e-mail pitches. Having been on both sides of it, here’s what I’ve learned:

As someone who exists in this world, you probably know that time is precious and as an entrepreneur you know that time is extremely limited so when pitching something to someone, KEEP IT SIMPLE AND SHORT. You don’t want to make the person you are pitching to have to work to figure out what you’re saying/what you want from them/what you want to give to them. Make it easy.

Ashley & Malone office on Inspired by This

via Inspired by This

I don’t think it has to be said which is why it really does have to be said: include the link to the site you are talking about! Remember, you don’t want to make the person you are pitching to have to work. If you want them to look at your product, include PHOTOS of that product. Make it easy.

Bullet points are your friend. They are easy to read, get the point across, and save you from having to come up with beautiful connecting sentences. Just bullet point it. This is sort of an extension of that first one, but it’s important. Dare I say it again? Make it easy.


via Flying House

If I get an e-mail that calls me “Mr. Cooper” or clearly has little to no idea what I do or who I am, it generally goes to spam.

Here is an e-mail I got that I thought was great, not perfect, but it worked. I am obviously leaving out personal details:

“Hi! I am This Person from This Place (included a link). I follow you on Instagram (oh yes, she comments a bunch, I remember her) and wanted to reach out about doing a collaboration together. Here’s what I do (she included four beautiful photos of her work… ooh I like it!) which I think goes really well with your birthday banners (they do!). I would love to send a sample so you can see the quality for yourself, no strings attached (what a great idea because I haven’t ever seen it in person). If you think it’s a good fit for your brand as I do, let’s set up a photoshoot or giveaway!”

She got an Instagram photo from me because I loved her well thought out packaging that came with a note (don’t send products without a note, that’s just confusing) and I loved her product which she very wisely sent to me. The answer won’t always be yes or it may be a no for now, but leave the person with a positive impression and another opportunity may rise. You never know.

If you pitch something to me and I’m so excited about it, I e-mail you back right away and….crickets. That shows me that either a- you’re not reliable b- you’re not serious c- you’re not interested and that means that I probably don’t want to work with you. E-mails get lost, life happens (I promise I know!), but if you are indeed reliable, serious, and interested, make that effort to stay on top of it.


via The Everygirl

And hey, if you are sending an e-mail you are already doing better than the people who comment on or send a Direct Message via Instagram or private message on Facebook. Those get easily lost, are not professional, and show minimal effort. Find that e-mail address and make a pitch! You got this!

What do you think? Anything I missed? Anything you would do differently? Any questions?


Gilit Cooper New Signature

The Creative Entrepreneur's Guide: 5 Steps to the Perfect E-mail Pitch